Subscription Analytics
The subscription analytics board tracks the health and trajectory of your subscriber base — from active subscription trends to status breakdowns and top-performing plans.
URL: /analytics/subscriptions
Access: Owner, Administrator, Pricing Strategist, Customer Success Manager
Charts
Active Subscriptions Over Time
| Property | Detail |
|---|---|
| Chart Type | Line chart (blue) |
| X-Axis | Month (e.g., “Jun 24”) |
| Y-Axis | Active subscription count |
| Purpose | Track the growth or decline of your active subscriber base month-over-month |
| Who uses it | Executives monitoring business scale; CS teams tracking net subscriber health |
Subscription Status Breakdown
| Property | Detail |
|---|---|
| Chart Type | Pie / bar chart |
| Data | Count of subscriptions by status (Active, Cancelled, Trial, Expired, etc.) |
| Purpose | Understand the composition of your subscription base. A high proportion of trials vs. active may indicate conversion issues; a growing cancelled segment signals churn problems. |
| Who uses it | Operations teams monitoring lifecycle distribution; CS teams prioritizing outreach |
Top Five Plans
| Property | Detail |
|---|---|
| Chart Type | Chart or ranked table |
| Data | Top 5 rate plans by subscription count |
| Purpose | Identify your most popular plans at a glance. Useful for capacity planning, feature prioritization, and pricing decisions. |
| Who uses it | Product managers evaluating plan popularity; pricing strategists assessing plan mix |
Subscriptions Summary
| Property | Detail |
|---|---|
| Display | Summary cards |
| Data | Total subscription count segmented by rate plan |
| Purpose | Provides a numeric snapshot of how subscriptions are distributed across plans |
| Who uses it | All analytics users for quick reference |