Customer Analytics
The customer analytics board helps you understand your customer base — how it’s growing, where customers are located, who your most valuable accounts are, and what each customer is worth over their lifetime.
URL: /analytics/customers
Access: Owner, Administrator, Customer Success Manager, Finance Manager
Charts
Customer Growth
| Property | Detail |
|---|---|
| Chart Type | Line chart (blue) |
| X-Axis | Month |
| Y-Axis | Active subscriber count |
| Purpose | Track month-over-month growth in your customer base. A flattening curve may signal market saturation or acquisition issues. |
| Who uses it | Marketing teams measuring acquisition effectiveness; executives tracking market penetration |
Customer Lifetime Value (CLTV)
| Property | Detail |
|---|---|
| Chart Type | Line chart (blue) |
| X-Axis | Month |
| Y-Axis | Average CLTV (currency) |
| Purpose | Understand the average total revenue expected from a customer over their entire relationship. Rising CLTV indicates better retention or higher spend per customer. |
| Formula | Average Revenue Per User (ARPU) / Monthly Churn Rate |
| Who uses it | Finance teams modeling customer economics; marketing teams setting CAC (Customer Acquisition Cost) budgets — a healthy business has CLTV significantly higher than CAC |
Customer Geo Distribution
| Property | Detail |
|---|---|
| Chart Type | Geographic map / distribution chart |
| Data | Customer count or revenue by country/region |
| Purpose | Visualize where your customers are located. Helps with localization decisions, currency support planning, compliance requirements, and regional marketing strategy. |
| Who uses it | Sales teams planning regional expansion; operations teams prioritizing locale support |
Top Customers by Revenue
| Property | Detail |
|---|---|
| Chart Type | Horizontal bar chart (indigo) |
| X-Axis | Total revenue (currency) |
| Y-Axis | Account name |
| Purpose | Identify your highest-value accounts. Useful for prioritizing customer success efforts, spotting revenue concentration risk, and planning enterprise engagement. |
| Who uses it | Customer success managers prioritizing high-touch accounts; executives monitoring revenue concentration |