Revenue Board
The revenue board provides a comprehensive view of your recurring revenue health — from MRR trends and movements to churn, retention, and expansion metrics.
URL: /analytics/revenue
Access: Owner, Administrator, Pricing Strategist, Finance Manager
Charts
Monthly Recurring Revenue (MRR)
| Property | Detail |
|---|---|
| Chart Type | Bar chart |
| X-Axis | Month |
| Y-Axis | MRR value (currency formatted) |
| Purpose | Track overall revenue trajectory month-over-month |
| Formula | Sum of all active subscription recurring charges normalized to a monthly amount |
| Who uses it | Finance managers for revenue forecasting; executives for growth tracking |
MRR Movements
| Property | Detail |
|---|---|
| Chart Type | Stacked bar chart |
| X-Axis | Month |
| Y-Axis | MRR value |
| Series | New MRR (green), Expansion MRR (blue), Contraction MRR (red), Churned MRR (orange) |
| Purpose | Understand what’s driving MRR changes — is growth coming from new customers or expansions? Are losses from churn or downgrades? |
| Formula | Net MRR Change = New MRR + Expansion MRR − Contraction MRR − Churned MRR |
| Who uses it | Revenue operations; pricing strategists diagnosing growth drivers |
Revenue Churn Rate
| Property | Detail |
|---|---|
| Chart Type | Area chart (red) |
| X-Axis | Month |
| Y-Axis | Churn rate (%) |
| Purpose | Monitor the percentage of recurring revenue lost each month due to cancellations and downgrades |
| Formula | (Churned MRR + Contraction MRR) / Beginning-of-Month MRR × 100 |
| Who uses it | Customer success teams identifying retention issues; finance teams assessing revenue risk |
Net Revenue Retention (NRR)
| Property | Detail |
|---|---|
| Chart Type | Area chart (green) |
| X-Axis | Month |
| Y-Axis | NRR (%) |
| Purpose | Measure how much revenue you retain and grow from existing customers, excluding new sales. An NRR above 100% means expansion outpaces churn. |
| Formula | (Beginning MRR + Expansion MRR − Contraction MRR − Churned MRR) / Beginning MRR × 100 |
| Who uses it | Investors and executives benchmarking business health; CS teams proving retention impact |
Expansion Revenue
| Property | Detail |
|---|---|
| Chart Type | Area chart (green) |
| X-Axis | Month |
| Y-Axis | Expansion revenue (currency) |
| Purpose | Track revenue gained from upsells, cross-sells, and plan upgrades |
| Who uses it | Sales and CS teams measuring upsell effectiveness |
Contraction Revenue
| Property | Detail |
|---|---|
| Chart Type | Area chart (red) |
| X-Axis | Month |
| Y-Axis | Contraction revenue (currency) |
| Purpose | Track revenue lost from downgrades and addon removals (not cancellations) |
| Who uses it | Product teams investigating why customers downgrade; pricing strategists evaluating plan structure |
Average Revenue Per User (ARPU)
| Property | Detail |
|---|---|
| Chart Type | Bar chart |
| X-Axis | Month |
| Y-Axis | ARPU (currency) |
| Purpose | Understand average monetization per customer. Rising ARPU indicates successful upselling or higher-value plan adoption. |
| Formula | Total MRR / Total Active Subscribers |
| Who uses it | Pricing strategists optimizing plan tiers; finance teams modeling revenue per customer |
Deferred Revenue
| Property | Detail |
|---|---|
| Chart Type | Area chart (purple) |
| X-Axis | Month |
| Y-Axis | Deferred revenue (currency) |
| Purpose | Track revenue collected but not yet recognized (e.g., annual payments recognized monthly). Critical for revenue recognition compliance. |
| Who uses it | Finance and accounting teams managing ASC 606 / IFRS 15 compliance |