Executive Dashboard
The executive dashboard provides a C-level summary of the most critical subscription business KPIs. It is restricted to Owner and Administrator roles only.
URL: /analytics/executive
Access: Owner, Administrator
Summary KPI Cards
Six headline metrics are displayed at the top:
| KPI | Description | Formula |
|---|---|---|
| MRR | Monthly Recurring Revenue — total recurring revenue normalized to a monthly figure. | Sum of all active subscription recurring charges for the month |
| ARR | Annual Recurring Revenue — annualized value of MRR. | MRR × 12 |
| Active Subscriptions | Count of currently active subscriptions. | Count where status = Active |
| Net Revenue Growth (YoY) | Year-over-year revenue growth rate. | ((Current Year Revenue − Previous Year Revenue) / Previous Year Revenue) × 100 |
| Churn Rate | Revenue churn rate as a percentage. | (Churned MRR / Beginning MRR) × 100 |
| LTV | Customer Lifetime Value — average total revenue expected from a customer. | ARPU / Monthly Churn Rate |
MRR Breakdown
Below the KPI cards, the dashboard shows how MRR is composed:
| Component | Color | Description |
|---|---|---|
| New MRR | Green | Revenue from new subscriptions acquired this month |
| Expansion MRR | Blue | Revenue gained from upgrades, plan changes, or addon additions |
| Contraction MRR | Orange | Revenue lost from downgrades or addon removals |
| Churned MRR | Red | Revenue lost from cancelled subscriptions |
| Net MRR Change | — | New + Expansion − Contraction − Churned |
Embedded Charts
The executive dashboard embeds six detailed charts from other boards:
- Monthly Recurring Revenue — Bar chart of MRR over time (see Revenue Board)
- MRR Movements — Stacked bar showing New, Expansion, Contraction, and Churned MRR
- Active Subscriptions Over Time — Line chart of subscription count trend
- Revenue Churn Rate — Area chart of monthly churn percentage
- Customer Lifetime Value — Line chart of average CLTV over time
- Net Revenue Retention — Area chart of NRR percentage over time
Each chart is described in detail on its respective board page.